Tag: unit economics

LTV to CAC Ratio for UK Scale-Ups: How to Improve Unit Economics
Michelle Shelton by Michelle Shelton

LTV to CAC Ratio for UK Scale-Ups: How to Improve Unit Economics

13 Jan, 2026

Learn how UK scale-ups are improving their LTV to CAC ratio to build profitable growth. Real strategies, real numbers, and what separates the winners from the burnouts.

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Unit Economics for UK Startups: How to Measure Contribution Margin and Payback Time
Michelle Shelton by Michelle Shelton

Unit Economics for UK Startups: How to Measure Contribution Margin and Payback Time

15 Dec, 2025

UK startups must master unit economics to survive. Learn how to calculate contribution margin and payback period to ensure each customer actually makes you money-not burns it.

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